Psychiatrists, like other physicians frequently will give a patient a starter package of sample medication when beginning treatment. The pharmaceutical industry spends more than 50% of its marketing budget on sampling. Research suggests that sampling has a significant influence on the practice of medicine. Research also shows that most samples don’t go to uninsured low income patients and don’t save people more money in the long run. Doctors may not choose their first choice medications when samples are available. Psychiatirsts should discuss the pros and cons of sampling and of using generic medications.